5 Easy Ways To Promote Your Website
Any successful digital marketer knows the importance of having a website. It drives online viewers directly to your product, service, or content and gives them access to what you’re providing.
However, even more successful digital marketers know that a website is pointless if you don’t know how to promote it and actually get unique viewers to it. The good news is that there are plenty of ways out there for you to promote your website to get more viewers. The bad news is you’re probably going to have to change your marketing strategy to make it happen.
Below, we’re going to go through the top five easy ways to promote your website online. Some of these points take more effort than others, but all of them are important to keep in mind if you want your website and business successful.
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Go for Search Engine Optimization (SEO)
You might have heard these three words and letters before. And then you get confused and maybe a bit overwhelmed by all the technical lingo that goes with SEO.
However, SEO is one of the best ways to get your website indexed highly on Google and other search engines. It’s basically the process of you optimizing your website and generating authority in your niche so Google’s “crawlers” will see your website as high quality and index you higher on searches.
Some of the ways you can start out with SEO is simply learning more about it. It’ll take you a while to understand, but SEO should be one of the core tools you use to expand your online presence.
Get Those Blogs and Guest Blogs Going
If your business isn’t directly involved in the blogging sphere, you might not have ever thought of blogging as a way to promote your site. However, any good business out there has an online blog section of their site where they create content related to their product or service. This gives your website some more variation in terms of the type of content you’re putting out there.
Another aspect of this is guest blogging on other high authority sites in your niche. Submitting guest posts and getting them promoted is a fantastic way to engage with a larger viewership than your own and bring them on over to your site. Plus, they will see you as an authority figure in your niche and be more likely to trust your product, service, or content.
PPC Is a Great Tool to Add to Your Chest
Pay-per-click (PPC) marketing is like the brother of SEO. They go hand in hand, but PPC is pretty different in terms of how you should go about it. PPC is exactly what it sounds like – you pay for each click your site receives in the advertising section on Google. You can set your own budget, keywords, and pretty much everything about who will see your posts and hopefully click on your link.
Advertise on Facebook And Instagram
If you haven’t thought about advertising on Facebook and Instagram, it’s time to think about adding these tools to your war chest. Both of these massive social media platforms give businesses the opportunity to advertise to viewers. You can set a budget and the specific type of people you want your advertisement to be shown to.
Engage with All the Social Media Channels You Can
Along the same lines with Facebook and Instagram, your business should be engaged on as many social media channels as possible. Your site isn’t going to go anywhere without engagement on social media as this is an incredibly huge promotional channel for many of your competitors. See about creating accounts on Facebook, Instagram, Snapchat, Pinterest, LinkedIn, and others to promote your site.
Your website should be one of the core pillars of your marketing strategy. And figuring out how to promote that site is even more important than just having it in the first place. Work with your marketing team to come up with a strategy that includes these five tips to exponentially grow your website.