Know Exactly What Your Audience Is Feeling With RealEyes
It is an open secret in the advertising world that if you want to connect with your audience, you have to wake some emotion through your ads. It is safe to say the same regarding content too. Emotionally charged content is more likely to be watched, shared on social media and can even draw your visitors to make a purchase. So, if you want to know if your content is actually working at an emotional level, you need a pair of eyes to watching your visitors.
RealEyes is your best bet when it comes to analysing how your audience perceives your content. Thanks to common availability of a webcam and two centuries of research on emotional measurement through facial features, RealEyes has come up with a coding system that can analyse how viewers view your content and engage with it. You can get reports in real time and make quick changes to your campaign, where required to drive engagement.