Pros And Cons Of Instagram Marketing
As you try to bring in new clients for your personal business or for a company, there are various things that have to be taken into account. You have access to various promotion channels that should be considered. One of the new ones is definitely Instagram. The popularity of the network is constantly growing. You are going to at least consider it because of the huge number of accounts that are active every single day. Businesses now buy Instagram followers and often update accounts in order to increase sales and drive more traffic. However, just as with any marketing form out there, there are some pros and cons associated with Instagram marketing. This is what we will discus below.
Instagram Marketing Pros
Pictures are highly valuable. They are going to help the company to look more human and images are so much better than other options in order to show off services or products. As you sell different types of products like weight loss products, food or similar, Instagram becomes useful since images show what users want to see. One of the best possible tips to properly marketing Instagram for promoting businesses is to use high quality images.
Another pros of using Instagram to market a company is the possibility that images end up viral. Whenever this happens the image can reach hundreds of thousands of people. That is definitely something you are going to appreciate as the investment will be a lot lower than with other options that you could invest in. While this is not always possible, if one picture goes viral, brand awareness can easily increase.
The last advantage you have to understand is that Instagram marketing will work based on what other people do. For instance, users that love your pictures can end up sharing it with their friends. That is something that can easily increase the results of posting one image by simply having others share.
Instagram Marketing Cons
For starters, the average user base for Instagram is young adults. This means that when your perfect client is an older individual, you are not going to reach much success. Younger adults also do not have that much money that they are going to spend. It is much easier to hook a young person but this does not mean that sales are going to automatically be made. Taking into account the followers that you get or that you could get is definitely the best thing that you can do with Instagram marketing.
We should understand that Instagram is not actually business-minded. For instance, when you follow a celebrity online, you are not interested about what they sell. You are interested in what they do. This is going to make sales much more difficult to make. In most situations you need to be experienced and use a much different approach than what you would use with other social networks.
Always be sure that you focus on both advantages and disadvantages associated with Instagram marketing in order to make a suitable choice. In some cases Instagram is simply not the best network to use.