The Importance Of User Interface In Website Designing

All of us have our favourite websites that we love to use over others. Whether you are reading the daily newspaper, gathering information for an important presentation or taking some leisure time and dwelling in the world of modern online casino user interface, the reason why you like doing it is the way the system responds to you. A simple swipe takes you to the next story or a click to jump to your favourite section or spin the wheel are just a few examples of good user interface. Users are now demanding better or real life interactions from the websites they visit and with advancements in technology and computing, one can actually deliver them with ease.

Website designers are often tasked with the difficult job of making the website have a host of features and yet be simple to use. The solution they find to this problem is bundling up features in categories and hiding them behind neatly placed menus. The problem, however, is that not all users know what lies under what menu and either spend lots of time finding it or simply do not like the website at all.

By designing a fluid and interactive interface, a majority of users can be made happy instantly and customer retention guaranteed. You are aware of your users’ demographic and the reason they come to your site. Use this information wisely to create your site in such a way that they easily find what they need. Once there, reduce distractions so that the user can get the work done easily. Whether it is reading an article, buying a product or placing a bet, let the user do it without much hassle. Anticipate when the user is likely to move away from the task at hand and then introduce new features/ additions to the site as a tool to keep the user interested.

There are loads of options out there such as various font sizes, colours, textures, page layouts, and even language to help you achieve these goals. The basic idea is how to make your website simple to use and reduce the work need to be done to achieve a result. In case, something goes wrong, inform the user of the error faced, rather than reverting back to default page. The more you interact with the user, the more he is going to like your website.

KARAN CHOPRA

Karan is an internet enthusiast, who loves to explore every second thing in both technology and business.

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