Understanding The Importance Of Your Company Logo
Some thinks that logo is just another showcase piece which one has to use on company’s letterhead, websites, visiting card, exhibition stands, banner stands etc but what if I say that your company logo plays an important role in deriving your name across the world, and then what will you say. A logo is something which does get its definition through choosing different colors to different font sizes, indicating your company’s believe in single imagery.
While despite you will be surprised to know that brands like Twitter (micro-blogging giant) paid only $15 for its logo while Nike paid $35. It is not important that for designing the perfect company logo, you plan or think that you required spending huge money but in actually if you spend your time and energy carefully that what your logo represents about you or your company, then only you are done. The three points below will help you understanding the importance of your company logo.
#1 Message You Want To Convey
A tricky but an important question at first but as you dig deeper you will find that the answer to this is very simple. Is your logo, going to be geeky, traditional, fast delivery or something else? Does your client able to understand correctly that what your company is all about, or does it make your client confused all the times. Simple but important answer to this is that first take time on thinking that what mainly you want to accomplish and once you got your answer, then only plan for the step 2.
#2 Target Audiences
Although the step 2 sounds very closer to what I share above in step 1, but the question needs to get more broaden here when comparing with step 1. Since now you know that what message you want to convey with your logo, you need to work now on learning that what will be your target audiences. Say, if you are running an eCommerce company, who will be your target audiences will going to be? Or if you are running a hosting company, then what will be the end consumer base? The questions are simple, even direct, but the more light you put into in the picture, then only you will be able to see a broader picture.
#3 Colors And/Or Graphics
If you are now on step 3, that means you now know well the purpose of your logo and your target audience. Well, now let’s break the barriers for step 3 and put an eye on what colors or graphics you want to dilute in your brand identity i.e. your company logo. Do you want to go for dark colors or light colors play an important role for your logo (able to convey message well)? Do you feel a grasp of learning on that if there is a requirement of adding any symbol, abbreviations or something else? Huge options again are here, but it is all on you that what you finalize as per your requirements.
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